How do you name your store?
(And are there even guidelines for that kind of thing?)
We think there are.
Obviously, you want to choose a name that reflects your brand and particular vision. The vast majority of independent secondhand stores seem to favor cutesy names, or rely on puns. And, in fact, a pun-y name may even help customers identify a store as a resale store. But don’t be constrained by this practice. As consignment stores become more mainstream, there will be less and less of a need to rely on puns. (In fact, there are some resale businesses that are as swanky as some of the highest-end retail. Check them out.)
The positive of using a punny name is that your store may be more readily identified as a resale store. What’s the downside? The most significant downside is that an overly clever name – puns, alliteration, ‘cutesy’ words – can look ‘mom and pop’. And as we’ve said before, just because you are a small operation doesn’t mean your customers have to know that.
As figure out how to name your store, you’ll want to list some other store names you like. Again, they can be resale stores or something from a different genre. What do you like about them? Is it because they connote elegance, communicate clearly, roll off the tongue well? Here are some more criteria to consider:
- Is it simple and easy to remember? And easy to pronounce? Is there a way it can communicate something about what you do? Is it memorable?
- Note: sometimes words like ‘upscale’ or ‘boutique’ get snatched up or overused in a specific area. If they are, consider edging away from them.
- Think about how your name will look on your signage, front door, business cards, etc. Brainstorm away!
Google your name to see if there are any stores in the area with similar names. We recommend saving this particular task until the end of the process, because nearly every name has been done before. It can be demoralizing to find out that there are 6 other stores with the same name, but unless they are in your state it shouldn’t be a problem.
And then, after worrying about all that, pick a name and don’t sweat it. You want your name’s initial connotations to communicate something about your business, but ultimately you will get to fill that name with meaning. People will build associations with your name and business, and it will take on a life of its own. In fact, here’s where we tell you how to make that happen!
Cheers! We hope this helps. Here at ConsignCloud, we love answering all kinds of questions, especially ones that pertain to starting new stores. After all, we’re a start-up ourselves! Needless to say, we get along well with entrepreneurs…
Visit our website HERE to sign-up for a free trial of our consignment software.