What Will Keep People Coming Back?
We’ve all seen someone who knows the price of everything but the value of nothing, right?
And if that someone were to start a consignment store, it would be the type with baskets of handkerchiefs under old TVs, khaki pants hanging from the ceilings, and dining room tables strewn with cheap paperbacks.
But think about it: how many people would keep coming back to such a place? Only the tiny, devoted slice of Society Pie that likes rooting through a lot of trash in a claustrophobic room to get to something they want.
So here’s the question: how does the vibe of your store affect customer retention?
Dude. So much. And it all starts with the small things.
1) Are all your light bulbs working?
2) Are your mirrors smudgy?
3) If you have carpet, is it vacuumed every evening or at least three times a week? That musty smell is a turn-off, but no one has to smell it more than you — you work there!
4) Does your janitor clean the base of the toilet?
5) Are your mannequins dusted?
6) Are there sketchy dressing rooms?
7) Do you provide enough light for people to feel that they’re shopping in a place they can be proud of?
8) Do your window displays reflect the heartbeat of your merchandise flow?
It’s a great idea to get in the habit of pretending you’re a first-time customer…
…and noticing what draws your eye first.
In fact, one of the easiest ways to clarify your store vision in general is to think about your Ideal Customer. You can certainly serve customers of different ages, but that will happen on its own once you’ve got the core vision of your store in place.
So here are a few things to think about:
Is your Ideal Customer an adult?
Trend-conscious, or interested in more timeless styles?
Are they upscale or vintage?
Active and outdoorsy or in the professional world?
Now envision a snapshot of that Ideal Customer vision in a window display. Having a pair of hiking boots next to evening heels may tell a confusing story. Having sundresses next to cowboy boots, on the other hand, can tell a coherent one.
And of course, as you begin the fabulous, terrifying crusade to start a consignment store, we want to remind you of
Do you have it? Does it do point-of-sale? Does it send awesome emails to your consignors whenever they’ve sold something in the store?
Is your software fun and easy to run?
In other words, do you have
Well, now you know where to get it. The trial is free, and you get to talk to a real person any time.
Oh, and here are more awesome blog posts written by real store owners, for you, for your store, and for your resale life.
The ConsignCloud Team